by Gwen Tan | Aug 19, 2022 | Uncategorized
In the middle of a great relationship between a brand and its customers lies a community manager. They act as a bridge between your brand and your audience and help build brand presence and trust through engaging with the community. But have you ever wondered...
by Gwen Tan | Feb 25, 2022 | Uncategorized
Did you know you could be liable for not managing defamatory comments effectively within your community? With the commencement of the new Online Safety Act, Australians now have additional protections online. Under this new law, social media companies can be held...
by Gwen Tan | Nov 5, 2021 | Uncategorized
How did this happen, ColourPop?! Image: ColourPop Cosmetics Facebook Based in the U.S., ColourPop Cosmetics has gained a cult following of more than 10 million followers on Instagram and 2.2 million followers on Facebook, thanks to their high-quality products that...
by Gwen Tan | Aug 19, 2021 | Uncategorized
Community managers didn’t really exist 15 years ago. Sure, back in the mid-1990s, there were professionals paid to “manage communities” in computer games and chat rooms, however, they were really just moderators and not representing brands from an engagement or...
by Gwen Tan | Aug 10, 2021 | Uncategorized
When we were looking for brands who haven’t done a good job at community management, Harvey Norman wasn’t on our radar until recently. To give you a little background story, the company came under fire in May after its founder, Gerry Harvey, revealed the...
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