by Grazel Gueco | Sep 1, 2022 | Uncategorized
Community Managers are a crucial part of any modern business as they can make or break the brand. They’re supposed to be the friendly face of a company, effectively communicating with customers on social media and ensuring active engagement. However, there are some...
by Grazel Gueco | Aug 9, 2022 | Uncategorized
When the Black Lives Matter movement exploded across social media, many brands were caught off-guard. It’s a great case study, and a moment to reset and relearn how to interact with causes as a brand. Many brands threw up a black square in solidarity and tried to...
by Grazel Gueco | Aug 5, 2022 | Uncategorized
The words “I’m sorry” are powerful. They can be used to convey genuine remorse, or they can be used as a way to manipulate your audience. And it’s not just people who use this power; brands and businesses do it too. So how do you know if an...
by Grazel Gueco | Jul 18, 2022 | Uncategorized
So you’re in the middle of a PR crisis and people are just going at you or your brand on social media. Don’t worry, it happens to the best of us. What if we told you there was a way to come out of it victorious, leaving you unscathed? It’s totally possible, and it...
by Grazel Gueco | Jul 8, 2022 | Uncategorized
If you’re a successful brand in the age of social media, there will always be a chance that your brand can run into a bit of PR trouble. And when that happens, it’s best to be as prepared as possible. Because the worst thing to do is panic and figure out how to fix it...
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